Page components
UGC (user-generated content)
Also called user-generated content, creator content.
UGC is content made by real customers or creators, photos, videos, and reviews, that reads as authentic rather than produced. It is the proof type a social-proof or creator-led angle needs above the fold.
When is UGC the right proof?
Social-proof and creator-led angles convert on real faces and real results, not stock imagery. Match it to the angle rather than bolting it onto every page, where it can read as filler.
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