Built to improve what happens after the paid click.
We build the page and decision path after the ad, so more of the demand you already pay for has a clearer route to enquiry, booking, sign-up or purchase.
From the founder
I’m Ani Valentinova, founder of AngleScale. I have spent 12 years helping SaaS, high-consideration services and selected e-commerce brands turn more of the traffic they already pay for into qualified leads, bookings, sign-ups and customers.
I started AngleScale because paid campaigns too often send people to generic pages that make them restart the decision. My work is to build the specific page or journey that continues the promise of the click.
Some results
- 30%+ lower CAC after an Australian car-finance landing-page rebuild
- More qualified leads for Bonjour Tutors
- Paid-traffic and conversion work across health, wellness, finance and technology
Good conversion thinking still needs production velocity.
Knowing what should change is only half the job. Teams often need a campaign-specific page, qualification step or clearer decision path, but development queues slow that work down. Ani partnered with Ivan so conversion architecture and technical production could happen together.
Who does what
Co-founder, conversion strategy and journey architecture
Ani leads conversion strategy and journey architecture.
We are based in sunny Barcelona, EU, and operate worldwide.
You work directly with the people deciding what to build and building it.
One page or journey for a campaign.
We will review what happens after the click from a traffic and conversion psychology perspective. If there is a clear problem we can solve and the campaign is a fit, we define the focused page or journey step worth building.
The free step is a review of one live paid page and the ad or search term behind it. It does not include copy, a wireframe, a page build or a full campaign audit.
I’m Ani, the conversion architect behind AngleScale. For 12 years, I’ve designed and improved the journeys that turn paid clicks into qualified enquiries, bookings and customers.