For considered-purchase DTC brands
When someone clicks a problem-led, comparison or offer ad, the page after the click should continue that angle through to product discovery and purchase, not hand the visitor a catalogue.
One live paid page, reviewed free. No obligation to continue.
I’m Ani, the conversion architect behind AngleScale. For 12 years, I’ve designed and improved the journeys that turn paid clicks into qualified enquiries, bookings and customers.
A comparison ad, problem-aware story and “tried everything” message should not all send people to the same generic product page.
For the problem-aware story: the context that has to land before the product makes sense.
For the comparison ad: the alternatives set out side by side, so choosing is the easy part.
For the “tried everything” message: the offer made tangible, with the objections answered.
A visitor who arrived on a problem-led hook and a visitor who arrived ready to buy need different things in the first screen. One destination cannot always carry both.
Built around the angle that won the click
A winning ad does not automatically create a winning purchase journey. We turn proven paid angles into the landing pages, pre-landers and conversion components that carry the same promise through to product discovery and purchase.
Paid angle
The right page type
Purchase
A page for one audience, offer or paid angle.
A comparison, advertorial, education page or selection flow when the product needs context before the PDP.
The components that answer objections, make the offer tangible and help shoppers choose.
Clear measurement and a test plan informed by campaign and conversion data.
Built as a focused campaign journey sprint, not an open-ended stream of generic page changes.
Considered purchases, bought after research rather than on the first visit.
Where the visitor needs to understand what they are committing to before the price matters.
Where choosing correctly is most of the decision, and a catalogue makes that harder.
Where reviews, guarantees and comparisons are checked before anything goes in a basket.
I worked with Anita over several years across direct-to-consumer e-commerce brands. She was a trusted external partner on CRO, UX, experimentation, and Shopify optimization, consistently bringing thoughtful, data-driven recommendations and a structured approach to improving conversion and the overall user experience. Anita was proactive, easy to work with, and someone I could rely on to turn insights into clear, actionable initiatives around organic acquisition and conversion.
We assess what the campaign promises, what the visitor expects next and whether the current destination should be kept, improved or replaced.
If a focused page is justified, we build it: product, advertorial, comparison or offer page.
Work is scoped before it starts. Strategy, conversion copy, UX, build and QA are included.
I’m Ani, the conversion architect behind AngleScale. For 12 years, I’ve designed and improved the journeys that turn paid clicks into qualified enquiries, bookings and customers.
The ad, its destination and the action you want visitors to take.
Message mismatch, missing trust, too much friction or the wrong destination.
A new page, copy rework, component or offer page, to make the paid click convert better.
What you are actually buying
The page matters. So does the work that determines what it needs to say, prove and ask a visitor to do next.
You do not need to assemble a strategist, copywriter, designer and developer around every paid campaign. AngleScale brings the conversion direction, copy and production together around one commercial decision, then uses the work to make the next campaign faster to launch.
Three ways to work, in the order most people take them. Start with a free review of one live page. Go deeper with a paid diagnostic when the campaign warrants it. Commission the journey when the opportunity is real.
Start here
Free
Send the ad and the page it currently sends traffic to. It may conclude keep, improve or build.
Go deeper
$850to start
Booked directly with Ani. A way to see the work and each other before anything is committed to.
50% credited against your first sprint.
One journey at a time
From $1,500
One dedicated angle, offer or product journey, designed around a live paid campaign. Includes the paid-journey review, conversion direction, copy, build and launch-ready QA.
After the first journey is live, retain focused capacity for the next page, variant or conversion component your paid campaigns need.
One priority runs at a time and is agreed before work begins, so nothing sits half-finished. Your team keeps media buying, creative and client communication. We own the post-click page and journey work.
Pages are built in your existing Shopify, Webflow, WordPress or code stack where appropriate, and remain yours when the engagement ends.
We improve the decision path and use the learning to define what to build next.
Start with a free page review. Build only if the opportunity is real.
For teams arriving with an approved strategy, copy, visual direction and assets, who need the build itself.
From $750 per page, depending on the build and component requirements. Includes responsive implementation, form/CTA setup, mobile QA and one consolidated revision round.
Excludes research, conversion strategy, copy and new campaign architecture. Those are scoped separately.
Built to improve the conversion path after the click.
We define the page hypothesis, create the journey and measure what happens next. Results depend on traffic quality, offer, creative, spend and follow-up, so we do not promise a specific conversion rate, booking volume or revenue outcome.