Page components
Problem agitation
Also called problem-agitate, pain amplification.
Problem agitation is the block that names and sharpens the pain the buyer feels before the page sells anything. For cold, problem-aware traffic, it makes the visitor see themselves on the page.
When do you need problem agitation?
Cold and problem-aware angles need the problem framed before the product, or the offer lands too early. Product-aware and most-aware traffic needs far less of it, so match the amount of agitation to the awareness stage.
Related terms