The AngleBrain framework
Angle Match Score
Also called ad to page score, angle match.
The Angle Match Score is AngleScale's 0-100 measure of how well a landing page delivers on the promise its Meta ad made. It scores four dimensions, message match, angle continuity, proof alignment, and friction, at 25 points each.
How is the Angle Match Score calculated?
Four dimensions, 25 points each, summed to 100. Red below 50, amber 50 to 74, green 75 and up. The higher the score, the less revenue the click leaks between the ad and the page.
What does the Angle Match Score catch that generic CRO misses?
A page can pass every generic checklist, fast load, clean design, visible button, and still score low here, because it answers a different question than the ad asked. The Angle Match Score reads the ad's angle first, then judges the page against it.
Related terms